This blog is dedicated to all students of management & hospital administration. The hardships I have faced during my study have shown me the need of a platform to explore the various aspects of the study and share them for all. Here I will be sharing the notes and resources required according to me to understand and nurture your talents to become a better administrator in the future. Best of luck!!
Product Life Cycle(PLC)
A new product passes through set of stages known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in mature stages are being renewed by market segmentation and product differentiation.
Marketing & HR Strategy in Hospitals
There are numerous strategies through which hospitals, private practices and other healthcare facilities can achieve successful marketing, according to Dr. Conn.
“Marketing can be effective if you’re effective in your marketing,” he said.
GE Nine(9) Cell Matrix
GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. It is a framework that evaluates business portfolio and provides further strategic implications.
Critical Success Factor
Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis.
BCG Matrix
Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBU’s (Strategic Business Units). In other words, it is a comparative analysis of business potential and the evaluation of environment.
Balanced scorecard(BSC)
The balanced scorecard (BSC) is a strategy performance management tool – a semi-standard structured report, supported by design methods and automation tools that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions
1st Semester Syllabus, WBUHS.
SEMESTER-I
- 101: Hospital Organization & Management Theory
- 102: Hospital Financial Management
- 103: Hospital Accounting System
- 104: Biostatistics
- 105: Legal and Medical Issues in Hospitals
- 106: Human Resource Management (HRM)
- 107: Computer and IT for Hospitals
Strategic Management Process
Strategic Management Process
The strategic management process covers the following four steps, which are: 1. Identification of business objectives and purposes 2. Formulation of strategies 3. Implementation of strategies and 4. Evaluation of strategies!
DAGMAR in Marketing
DAGMAR is a marketing approach
DAGMAR is a marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym that stands for
- Defining
- Advertising
- Goals for
- Measured
- Advertising
- Results.
Models of Consumer Buying Behavior
Consumer buying behavior
Consumer buying behavior is the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behavior in the marketplace when purchasing a product or service. The study of consumer behavior draws upon social science disciplines of anthropology, psychology, sociology, and economics.
MHA Study Guide 